As the Director of Sales, Alison’s primary responsibility is the creation, implementation, and execution, of the sales and marketing strategies at BlueScale. Alison has a holistic approach to business, coupled with an ability to understand technology and its relevance to organisational improvement. Her combined passion and knowledge for what technology has the capability of achieving for businesses in all verticals, whilst increasing customer centricity, is a rarity. As such, she has forged strong relationships when consulting within the B2B space throughout her career in both sales executive and business management roles. Alison is a savvy and astute business operator and an excellent brand ambassador. A transparent and trusted advisor to the clients and partners she interacts with, her ‘outside-in’ approach is also crucial to the internal strategic decision making on products, services, processes, and opportunities along with the founders of BlueScale.
Ali’s integrity and loyalty are traits that are not only valued highly in her personal life and professional circles, but align perfectly with the BlueScale mission.